The Chinese perception of quality: model building and analysis based on consumers' perception

Journal of Chinese Management

Table 5 Sample frame

Type	Option	Percentage (%)
Gender	Percentage of males	51.08
	Percentage of females	48.92
	Total	100
Age (years)	18 to 35	47.71
	36 to 50	39.72
	51 to 54	5.86
	55 to 60	6.71
	Total	100
Ethnicity	Han Ethnicity	90.85
	Minority	9.15
	Total	100
Registered permanent residence	Permanent urban residence	66.63
	Permanent rural residence	33.37
	Total	100
Marital status	Married	73.23
	Unmarried	26.77
	Total	100
Education level	Below senior middle school	20.34
	Senior middle school/technical secondary school	23.87
	Junior college	23.94
	Undergraduate	29.60
	Postgraduate	2.25
	Total	100
Nature of work unit	Government agencies	10.09
	Public institutions	24.19
	State-owned enterprises	13.51
	Private enterprises	23.66
	Foreign-funded enterprises or joint ventures	2.37
	Miscellaneous	26.18
	Total	100
Job position	Intermediate and senior managerial staff	6.52
	Ordinary managerial staff	20.38
	Ordinary staff	48.90
	Agricultural workers	9.81
	Miscellaneous	14.39
	Total	100
Monthly family income	Minimum living standard	1.85
	Below RMB 3,000	35.11
	RMB 3,001 to 5,000	37.09
	RMB 5,001 to 10,000	18.30
	Over RMB to 10,000	7.65
	Total	100